In an efficient market, prices should adjust quickly when new information becomes available.
The speed of price adjustment depends on the market. In highly liquid markets, such as large company stocks, foreign exchange markets, or developed equity markets, prices may adjust within seconds or minutes.
If prices take too long to adjust, some traders may use that delay to earn profits. This means the market may not be fully efficient.
Example:
Suppose a company announces at 10:00 AM that it has received a large new contract worth ₹1,000 crore. Before the announcement, the stock price was ₹200.
If the market is efficient, investors will react quickly. The stock price may move to ₹230 or ₹240 within a short time.
But if the stock stays at ₹200 for several hours despite the good news, informed traders may buy the stock and profit when the price eventually rises.
This delay in price adjustment indicates market inefficiency.